PARKSHOW Spring 2010 – Part 1

If you live in Calgary and like fashion, then you’ve heard of PARK. PARK stands for “Promoting Artists, Redefining Kulture” and PARKSHOW Spring 2010 took place this past Saturday, March 6 at the Calgary Chinese Cultural Centre. I love photographing fashion shows and I am grateful to have had the opportunity to take part in this amazing event.

With so many wonderful designers and models featured in PARKSHOW, a team of photographers were assigned to capture the day. Each was assigned specific models, but we all had the pleasure of shooting a few others as well. The first half of the day (for the photographers) was dedicated to capturing the models. With my time, I really wanted to capture the artistry of the hair and make-up that was so artistically styled. I set up three lights near the whitest wall I could find and as each model came by, I did my best to produce images that best suited their look (stay tuned for Part 2 featuring some of those images).

Later that night I took a few photos of the building before the doors were opened. When Atu Bedroc Kumi announced start of the show, the whole place was packed with great looking people eager to see the new the designs. I felt a little awestruck when I took my seat at the head of the runway. Whenever I shoot a fashion show, consistency of the images I produce is my top priority because I really want my images to look like a complete series. The show was capped off with an amazing performance by House of Dangerkat and then an awesome after party.

Check out PARK online at www.ourparkonline.com

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