A first of its kind, the myHusky App was a brand new product that gave customers across Canada the ability to purchase fuel from the comfort of their vehicles. Designed initially for iOS and later adapted for Android, the app allowed customers to both find and get directions to nearby Husky stations, select an available pump upon arrival, chose their payment method (added in advance), select the amount, and complete the entire transaction process directly within the app. The myHusky App also allowed reward members to track, manage, and earn rewards instantly with every purchase.
Adhering strictly to Apple’s HIG and Google’s Material Design standards, the myHusky App succeeded in boosting fuel sales revenue YoY and spawned a new competitive landscape of fuel apps across Canada.
At launch, an extensive awareness campaign was executed that included a hype video shared across social media, OOH buys on street furniture, billboards and in parking garages, digital display advertising, and a highly anticipated partnership with the Calgary Flames.
Sadly, the myHusky Rewards program ended on Feb 29, 2024.
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