Ian Harding Design Portfolio - IKON Pass

Ikon Pass


Alterra Mountain Company had a brand new product, the Ikon Pass; a globally available all-mountain pass that no competitor could match in scale. The launch of the Ikon Pass came with a PR campaign that drove users to this new point-of-sale website and gave them the ability to learn about the passes, view and compare destinations, see blackout dates, and much more. With their bold new brand, textures, and photography, the website was rolled out in phases in order to build hype and anticipation prior to the passes going on sale. When it did, conversion rates were through the roof and the Ikon Pass has continued to be a global success season after season.

Launch Site

All designs outlined above are the exclusive intellectual property of Evans Hunt and may not be copied, shared, or reproduced in any form.