Resume

Director of Design and UX, Ventures

Nov 2023 – Feb 2025
As the Head of Design at ATB Ventures, the innovation and edge strategy group within ATB Financial, my job was dedicated to providing leadership, guidance, and strategic design direction across all stages of the lab’s operating model and for our active product portfolio. I defined functional operating plans and roadmaps for design and worked with fellow business leaders to achieve our objectives and produce results against the group’s KPIs. I believe that balance is key for teams to be successful and would actively pursue building and fostering an environment of growth and inclusion.

• Championed the successful implementation of a new creative delivery model that reduced churn and improved cycle delivery times by over 66%.
• Improved the customer onboarding TTV rate for a digital verification product by over 80%.
• Instrumental in improving team culture and psychological safety, contributing to a 60% increase in the team’s cultural health index score.

Principal UX Design Manager, Ventures

Nov 2021 – Nov 2023
As the principal product design manager at ATB Ventures, I was tasked with delivering against the lab’s primary OKRs through tactical UX/UI work in order to achieve execution excellence. This work consisted of research, development, and implementation of a net-new design system and AI guidelines, meant to enhance the group’s ability to ideate and produce UX design artifacts more efficiently. I drove user research and testing in order to obtain qualitative and quantitative data that we used to inform our product decisions and was a critical stakeholder in ensuring our external marketing and branding was executed with quality, speed and purpose.

• Successfully conducted and completed a national partner agency RFP.
• Revitalized a feedback and recognition strategy that increased team member participation by >150%.
• Provided mentorship, coaching, and growth support for team members by delivering a redefined career framework and domain skills matrix.

Art/Creative Director

Feb 2012 – Nov 2021

For nearly a decade, I led the creative for small and large-scale B2B/B2C marketing campaigns and digital product solutions for EH clients. I participated in and facilitated Rapid Design Labs and workshops, built countless storyboards and design systems, and supported new business planning and agency pitches. I gained knowledge and experience across a variety of customer touchpoints including social media, OOH, POS, and learned how to grow and scale teams in a rapidly changing environment. Most importantly, I was able to grow and refine my leadership style, recognize the importance of empathy, respect, and accountability and set a strong foundation that now supports me on my journey towards becoming a design executive.

Some clients I had the privilege of working with included Glassdoor, Alterra Mountain Co., Husky Energy, Village Brewery, Enmax, Shaw, ATCO, and the University of Calgary.

• Improved product design delivery times by >50% for a team of 25+ by spearheading the modernization of UX/UI design operations and best practices.
• Actively worked with client product teams to support the research, discovery, and definition of customer problems and built-with-purpose solutions.
• Participated in student mentorship programs, allowing new grads to shadow daily work initiatives and supported their transition into full time employment.

Freelance Photographer

Feb 2011 – Feb 2012

During my nearly 5 years at iStock, where I met some incredibly talented photographers from around the world, I began a hobby in photography that grew into a passion. In February 2011, I decided to step away from design and focused my talents towards being a professional photographer – a humbling experience – but one that afforded me the opportunity to establish myself as a leading shooter in Calgary, Alberta.

At my peak, I was the head photographer for Alberta Fashion Week and regularly created portraits of CEOs, athletes, and local professionals. But where my talents shone brightest were in sports photography, where I was fortunate enough to document high-performing athletes in the NHL and at other major events such as the FIS World Cup and in the CPPL (Canadian Professional Paintball League).

As a senior designer at iStock, I got to be a part of its transition from a small company into the global brand that exists today. Through the regular delivery of feature enhancements and new product offerings, I was able to support the business as it rapidly scaled up in order to accommodate an increasing volume of international customers. I excelled at delivering external marketing materials for print advertising, assets for conferences and events, and launching microsites for their international contributor engagement events called iStockalypses.

Fun fact: I was the voice of iStock Audio and also designed one of the first iterations of the search experience following the Getty acquisition.

New Media Designer

Aug 2004 – May 2006
The onset of my design career, I started at ClickSpace by growing my HTML and CSS coding skills by designing and building websites for local bars and restaurants. Regularly implementing proprietary marketing software tools that allowed those businesses to better connect with their online customers, our solutions added rich new features and animation that grew my knowledge and skill sets in web design – skills that became paramount in my ability to adapt to an ever-changing career that relies so heavily on technology.

📷 Tim Nguyen